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5 REASONS PROFESSIONAL MARKETING IS ESSENTIAL WHEN SELLING A HOME

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The Importance of Professional Photography When Choosing a Real Estate Agent

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In today’s market, visual appeal is more crucial than ever, especially when selling a home. While many agents offer photography services, the quality varies significantly. Since photos play a pivotal role in attracting buyers, it’s essential to review an agent’s past listings to ensure they use high-quality images. Additionally, ask whether they provide drone shots, video tours, and collaborate with professional photographers. Here are five key reasons why professional photography should be a priority when selecting a real estate agent.

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1. The Power of First Impressions

Buyers are naturally drawn to images. Experienced real estate professionals understand this and prioritize high-quality, detailed photos that showcase a home in its best light. Since most home searches begin online, listings with weak visuals are often overlooked instantly.

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2. Photography Tells Your Home’s Story

According to The Wall Street Journal, buyers spend 60% of their time viewing listing photos and only 20% reading property descriptions or agent details. This underscores the fact that photographs are the primary tool for conveying the essence and value of your home.

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3. Stand Out in a Competitive Market

Only 15% of real estate listings feature high-quality images, and nearly half of the more than one million available listings rely on subpar photography (The Wall Street Journal). Investing in professional photos can make your home stand out and attract more interest in a crowded marketplace.

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4. Increase Visibility

Listings with professional photography receive 61% more views compared to those with lower-quality images (Redfin). Greater visibility translates to more potential buyers and increased chances of a successful sale.

 

5. Sell Your Home Faster

A study by VHT Studios found that professionally photographed homes sold 32% faster than those without high-quality images (PR Newswire). Faster sales often mean fewer price reductions and a smoother transaction process.

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The Bottom Line

These five points highlight why professional photography is essential when choosing a real estate agent. A knowledgeable agent recognizes the undeniable impact of high-quality visuals in selling a home—and they should be prepared to leverage this advantage for you.

 

Is Your Agent Underestimating the Value of Professional Marketing?

 

If your agent suggests that professional marketing isn’t necessary, consider asking the following questions:

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  • What reasons did they provide for not investing in professional marketing?

  • Do you see any advantages in not utilizing high-quality visuals?

  • Do you believe professional marketing would increase or decrease your chances of securing a higher price for your property?

  • Could it be that the agent chose not to invest in professional marketing because they incur no costs if the property fails to sell?

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Ensuring that your agent prioritizes professional photography and marketing can make a significant difference in your home-selling experience. Don’t settle for less when it comes to showcasing your property in the best possible light.

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For in-depth guidance on selecting the right agent, explore The Ultimate Seller Guide

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If your property is now listed with a REALTOR® or Broker, please disregard this offer, as it is not our intention to solicit the offerings of other REALTORS® of Brokers. The information contained herein is deemed reliable but is not guaranteed.

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