Selling Your Home or Marketing Themselves?
Why Would an Agent List a Home They Know Won’t Sell?
Why would someone put no effort to make a real price recommendation and just agree with you, no matter what you say?
Is it unreasonable to assume that an agent who lists a house, knowing that it is overpriced and it might never sell, is doing so because they can still get something out of it?
How About Free Advertising?
Think about it—yard signs, almost 1000 home search websites, social media exposure. And whose name is all over that exposure? Theirs.
Is it unfair to assume that they might also gain some buyers while they have the listing?
And when the house doesn’t sell, and you’ve finally had enough and fire that agent, what’s the actual loss for them? Especially those agents who won’t even invest in professional marketing and snap photos with their phone.
Is there a downside to getting free advertising?
It’s a no-brainer, right? So here’s my question to you—
Is that really the person you want to hire?
You Decide If We Are Different.
OUR NUMBERS THIS YEAR
LIST TO SOLD RATIO
100%
HIGHEST SALE PRICE/LIST PRICE RATIO
115%
AVERAGE SALE PRICE/LIST PRICE RATIO
103%
AVERAGE DAYS ON THE MARKET
21
TIP - Ask This Question
What will you do to generate demand and sell my home if it doesn’t sell at the price you agreed to list it for?
If you want to know how we will answer this question, and you believe it’s worth having an honest conversation about what it will actually take to get your home sold—with a solid, customized strategy that generates demand—feel free to email us at daniel@farairealestate.com or call/text 216.854.9349.