Generating Demand
vs Chasing Buyers
WOULD YOU RATHER CHASE BUYERS OR HAVE THEM COMPETE FOR YOUR HOUSE?
Is it unreasonable to assume that if your house has been sitting on the market, instead of negotiating from a position of strength, which is where you should be when you list your home, you’re now chasing buyers?
Let's Break Things Down..
Most of our clients want the best of both worlds: to sell quickly and walk away with the highest possible profit. The great news? There are proven strategies that can deliver both—so stay with me until the end.
Before we dive in, let me ask you something important:
Has your home ever been listed but didn’t sell?
If so, understanding what went wrong is key to getting it right this time. Let’s start with two quick questions (and if this doesn’t apply to you, feel free to skip ahead):
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When the agent called to let you know that the house was coming off the market, what was the reason they said it did not sell?
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Looking back, is there anything you feel the agent could have done differently to generate stronger buyer demand?
To successfully sell to a buyer, you need to understand how buyers shop for a home.
So, let’s flip the perspective for a moment and put on the buyer's hat. When you see a home that’s been sitting on the market for a while—especially after a few price cuts—what’s the first thought that crosses your mind?
“What’s wrong with it, right?”
Would you feel confident offering full asking price on that home–or would you even dream about offering more than the asking price?
Now, I really need you to answer the following question with extreme honesty..
Can You Think Of Any Reason Why Other Buyers Would Do The Exact Opposite?
Let’s flip things around.
Imagine that same home has only been on the market for a few days—and it’s already drawing a ton of interest.
Is it unreasonable to think that, to have a real shot at securing a property like this, you'd likely need to come in with a strong offer—possibly even above asking?
Do you see how generating demand can completely shift the entire outcome?
We're literally talking about the exact same house.
So let me ask you—which seller do you want to be?
The Seller That Can Leverage All The Other Homes For Sale, Attracting Buyers So They Will Compete With Each Other For Your Home..
..Or The Seller That Helps Other Homes Sell?
OUR NUMBERS THIS YEAR
LIST TO SOLD RATIO
100%
HIGHEST SALE PRICE/LIST PRICE RATIO
115%
AVERAGE SALE PRICE/LIST PRICE RATIO
103%
AVERAGE DAYS ON THE MARKET
21
If you believe it’s worth having an honest conversation about what it will actually take to get your home sold—with a solid, customized strategy that generates demand—feel free to email us at daniel@farairealestate.com or call/text 216.854.9349.